Daily Memo: On Thin Ice, U.S. ULCC Pioneer Spirit Airlines Adapts
Credit: Joe Pries
Nearly 20 years after Spirit Airlines undertook a transition to pioneer an ultra-low-cost model in the U.S., the carrier now finds itself in Chapter 11 bankruptcy protection. Spirit’s current financial state is a far cry from the 23.4% adjusted pre-tax margin it posted for 2015 and a return on...
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