Credit: Air Canada
Canada’s largest airline, Air Canada, has a colorful history of leveraging the value of its loyalty program during tough financial times, and its latest deal to sell a 25% stake in Aeroplan demonstrates the growing power of airline loyalty programs. Before it filed for bankruptcy protection in 2003...
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Daily Memo: Latest Air Canada-Aeroplan Deal Shows Loyalty Program Power is published in Aviation Daily, an Aviation Week Intelligence Network (AWIN) Market Briefing and is included with your AWIN membership.
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