Alitalia sees increase in digital revenues in 1H; future still uncertain

Credit: Rob Finlayson
Alitalia said its strategy of investing in improving passengers’ digital experience was paying off, with a double-digit increase in digital revenues in the first half of the year, even as uncertainty reigned over the carrier’s future. In the first half of 2018, digital revenues rose 19.7%, Alitalia...
Helen Massy-Beresford

Based in Paris, Helen Massy-Beresford covers European and Middle Eastern airlines, the European Commission’s air transport policy and the air cargo industry for Aviation Week & Space Technology and Aviation Daily.

Subscription Required

 

This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login

 

Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.