Airlines ‘Must Take More Responsibility For Ancillary Sales’

seats in cabin
Credit: Martin Chavez / Getty Images
Airlines have to re-take control of passengers’ digital journeys in order to maximize ancillary sales, the World Aviation Festival heard Dec. 2. Inflight sales of products have become almost negligible in many companies, said Kian Gould, founder and CEO of AOE, whose OM3 e-commerce technology was...

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