Air France to rebrand HOP! regional subsidiary

Credit: Air France-KLM
New Air France-KLM CEO Benjamin Smith has taken the next move in simplifying the organization’s brand structure, bringing Air France’s regional operator HOP! closer to the parent company. The regional carrier will be rebranded as Air France HOP (losing its exclamation mark) to tie the company’s...
Alan Dron

Based in London, Alan is Europe & Middle East correspondent at Air Transport World.

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