Airlines Invest In Digital To Win Over Passengers

Credit: Air France
High fuel prices and cutthroat competition mean airlines are operating in an increasingly tough environment, as demonstrated by a string of recent failures, including the industry’s latest casualty, WOW Air. Carriers know they must offer something extra to a customer base whose habits and demands...
Helen Massy-Beresford

Based in Paris, Helen Massy-Beresford covers European and Middle Eastern airlines, the European Commission’s air transport policy and the air cargo industry for Aviation Week & Space Technology and Aviation Daily.

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