Qatar Airways to participate in ATM with AI Digital Human Cabin Crew

Qatar Airways will participate in the Arabian Travel Market (ATM) Dubai, offering visitors the chance to meet with its AI-powered digital human cabin crew, Sama 2.0.

The 31st edition of the event theme of ‘Empowering Innovation: Transforming Travel Through Entrepreneurship’, will take place from May 6-9, 2024.

Qatar Airways will also unveil its brand-new exhibition pavilion at Hall no. 2 ME1450 during the four-day event, which is the premier international travel and tourism event in the Middle East, attracting both inbound and outbound tourism professionals. The state-of-the-art stand will feature a multi-sensory pod that offers a fully-immersive dive into the exceptional luxury and comfort of the award-winning Qsuite. This will allow visitors to experience first-hand the revolutionary innovation and technological advancements that set Qatar Airways apart in the travel and tourism sector.

Additionally, visitors will be able to roam the airline’s Qverse via a Virtual Reality (VR) experience to explore the cabin interior of Qatar Airways’ aircraft, including the award-winning Business Class - Qsuite, the Economy Class cabin, as well as navigate Hamad International Airport (HIA), the ‘World’s Best Airport’ as voted by Skytrax in 2024, along with Al Safwa First Class Lounge and Al Mourjan Business Class Lounge.

Sama 2.0. and the Qatar Airways team will be on-hand to assist guests and trade partners at ATM Dubai, Dubai World Trade Center, Hall no. 2 ME1450, from 6 to 9 May 2024.