Digital Drive Helps European Airlines Boost Ancillary Revenue

Credit: Air France
European airlines, struggling with tight margins as ticket prices fall and fears of terrorist attacks take their toll on leisure travel demand, are getting creative when it comes to the all-important ancillary revenues. For many, a digital push is helping give them an edge. A recent report by...
Helen Massy-Beresford

Based in Paris, Helen Massy-Beresford covers European and Middle Eastern airlines, the European Commission’s air transport policy and the air cargo industry for Aviation Week & Space Technology and Aviation Daily.

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