WATCH exclusive content from this year's World Routes Strategy Summit. Here we highlight the key factors that are holding back fastjet in in its ambition to develop a pan-African network from the 'Airline Challenges & Growth Concerns' panel session.
The conventional, full-service airline plans to inaugurate operations into neighbouring South Africa from August 26, 2015 and alongside serving OR Tambo International Airport in Johannesburg plans to add links to Cape Town. It also plans to begin domestic operations to the redeveloped Victoria Falls International Airport.
The annual Routes Marketing Awards are highly regarded as the most prestigious awards in the industry as they are voted for and judged by the airline network planning community. They provide the airline community with the chance to have their say, regarding the airport or tourism authority they think has provided the best overall services to them relating to route development and marketing over the past year, to establish new or maintain and develop existing routes.
The airline says forward bookings for the current twice-weekly flights are “well ahead of management expectations” and with the first flights from Zimbabwe already “operating to full capacity”, fastjet has quickly decided to boost the frequency of the link.
VIDEO: After fastjet’s announcement at Routes Africa that it will introduce flights between Dar es Salaam and Harare, David Chawota, chief executive officer of the Zimbabwe CAA is confident more air services will follow.
The hosting of Routes Africa, the largest route development forum in the region, is a clear endorsement of the ambitions of the Civil Aviation Authority of Zimbabwe to attract new airlines into the country and improve connectivity in a continent in desperate need of better air links both internally and into other parts of the world.
Victoria Falls Airport is Zimbabwe’s gateway to the Falls, and handled more than 220,000 passengers in 2013. The Falls’ stunning views, adventure activities and nearby wildlife parks are prime drawcards for tourists, yet a major overhaul of Zimbabwe’s aviation and tourism sectors aims to broaden the region’s appeal further.
