Iceland's Play is deepening its transition to a hybrid business model, expanding wet-lease operations and doubling down on point-to-point leisure flying.
Icelandair expects improvement on yields as local competitor Play enacts changes to its business model and significant capacity cuts on North Atlantic routes.
Icelandic LCC PLAY, which currently operates a fleet of 10 Airbus A320neo family aircraft, sees 2024 as a year of stabilization ahead of further growth in 2025.