A Boeing 747-8I in the new livery sits in front of an Airbus A380 with the old color scheme at Frankfurt airport. By the end of this year, 40 aircraft should be repainted.
Credit: Kurt Hofmann
Lufthansa unveiled the new livery in front of more than 3,000 guests in Frankfurt and Munich.
Credit: Kurt Hofmann
11,000 liters (2,905 gallons) of paint are required to paint a Boeing 747.
Credit: Kurt Hofmann
Credit: Kurt Hofmann
Credit: Kurt Hofmann
Credit: Kurt Hofmann
In the cabin, passengers will encounter the modernized design within the crew's uniform in the form of new and often yellow accessories.
Credit: Kurt Hofmann
Lufthansa Group chairman and CEO Carsten Spohr, center.
Credit: Kurt Hofmann
Lufthansa CEO Carsten Spohr said the first five Airbus A380s will be repainted coming winter. In 2018, a Boeing 747-400 will get the new brand image. A new Airbus A350 with the new colors will be delivered in May.
Credit: Kurt Hofmann
Credit: Kurt Hofmann
The crane, designed 100 years ago by graphic artist Otto Firle, remains the airline's iconic symbol. In the future, it will be slimmer and fit for the digital world. A thinner ring makes the crane look more elegant, bringing it into the foreground and granting it more space.
Credit: Lufthansa
On-board articles such as tableware, amenity kits, blankets or pillowcases will carry the new design in future. Around 160 million items will be exchanged over the next two years.
Credit: Kurt Hofmann
Some more items passengers will receive, especially on long-haul flights.
Lufthansa Group unveiled a new branding Feb. 7 on a Boeing 747-8. The new, modernized brand image drops the gray from the underside and engines as well as the yellow circle behind the company’s 100-year-old crane logo on the tail for a purely blue-and-white exterior.
