Have you ever stopped to think where an aircraft got its name or why a manufacturer is called what it is? How well do you know your business aviation branding?
Test your knowledge in this quiz!
This aircraft model honors a long-dead horse. Do you know what it could be?
Find out the correct answer in the next slide...
Were you right?
The Citation began life as the Fanjet 500, but Cessna marketers rebranded it after the Triple Crown winning thoroughbred.
Its namesake helps palms thrive in Ireland. Do you know who it could be?
Find out the correct answer in the next slide...
Were you right?
The Gulf Stream.
This jet is called Challenger because... Do you know why?
Find out the correct answer in the next slide...
Were you right?
Canadair saw it as a challenger to Gulfstream’s long dominance among “heavy iron” jets.
A manufacturer named after a mountain. Do you know who it could be?
Find out the correct answer in the next slide...
Were you right?
Pilatus makes airplanes in the shadow of the Swiss massif Mt. Pilatus.
This company tags its products as waterways...Do you know who it could be?
Find out the correct answer in the next slide...
Were you right?
The Rolls-Royce named its Spey, Tay and Pearl engines for rivers.
Is your biz av branding knowledge unparalleled or could you do with a refresher on the long-standing industry? As a subscriber you can access the Aviation Week 100+ year archives.
Want to test your industry knowledge more? Take a look at the previous Business Aviation weekly quizzes.
Have you ever stopped to think where an aircraft got its name or why a manufacturer is called what it is? How well do you know your business aviation branding? Have a go at this quiz to test your knowledge.