Adrian Schofield

Auckland Bureau Chief

Auckland, New Zealand

Summary

Adrian is Auckland bureau chief for Aviation Week, based in New Zealand. He covers commercial aviation in the Asia-Pacific region.

Adrian was previously based in Aviation Week’s Washington office for nine years, writing for a range of the group’s publications and covering many aspects of the commercial aviation industry. He has won Australasian and international awards for his aviation writing.

Prior to joining Aviation Week in 2002, Adrian covered aviation industry and policy issues for two other publishing companies in Washington. He has also worked for newspapers in Texas and New Zealand, covering a wide range of topics. Adrian graduated from Auckland University with a degree in history and English in 1992.

 

Articles

Bill Garvey, Adrian-Schofield
Although President Obama wants to use a new round of stimulus money to help fund the the NextGen air traffic control system, the leading Republic legislator on the House Transportation and Infrastructure Committee said yesterday that he’ll oppose any such move.

Adrian Schofield (Auckland, New Zealand)
Efforts by Delta Air Lines and Virgin Blue to challenge the dominance of United Airlines and Qantas Airways on U.S.-Australia routes have been dealt a severe blow by the U.S. government’s initial ruling against their planned joint venture.

Adrian Schofield
The Virgin Blue Group has hired top designer Hans Hulsbosch and his company to lead the carrier’s sweeping rebranding effort. Hulsbosch was the creative force behind Qantas’ award-winning rebranding exercise, where he worked with current Virgin Blue CEO John Borghetti while Borghetti was a senior Qantas executive. The rebranding is significant because Virgin Blue is aiming to consolidate its four existing brands, which include V Australia, Polynesian Blue and Pacific Blue, as well as Virgin Blue.