Korean Air Shifts To Face New Competitive Challenges

Credit: Korean Air
In a market as dynamic as Asia’s, no airline business model can remain static for long. This is certainly true for Korean Air. The carrier has established itself as a major power on key transpacific and North Asian routes but is now adapting its strategy to meet competitive threats from new...
Adrian Schofield

Adrian is a senior air transport editor for Aviation Week, based in New Zealand. He covers commercial aviation in the Asia-Pacific region.

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