While the main focus of Routes events remains the meetings which take place between airports, airlines and other industry stakeholders, the value of informal networking should not be overlooked. The Networking Village at World Routes provides countless opportunities for delegates to meet new and existing contacts in a social and, often, fun environment.
Hosted Networking Stand holders are being cleverer each year with their design and incentives and with many of them now taking up the offer of strategic meetings at their stand the need for intelligent design is imperative. The design of the stands are more striking to visitors year-on-year with many including private rooms for the formal one-to-one meetings and most offering refreshments, good entertainment and of course inclusion in the ‘Visit Me’ airline prize draw, and this year promises to be better than ever.
"There will be some amazing stands at World Routes in Berlin, many of whom will have some very exciting activities going on," said Susan Willis, Marketing & Analysis Manager for UBM Aviation, Routes. ‘We find the ‘Visit Me’ promotion is a great way for our Hosted Networking Stand holders to gain a real return on investment and generate increased footfall to their stand."
Taking an exhibition stand at World Routes gives delegates a chance to really showcase their city or region and many of this year’s exhibitors will do just that by planning to serve refreshments and drinks from their locality and some really fun activities to attract visitors to their stand.
Some of the things that delegates at World Routes in Berlin can expect to find going on in the Networking Village include:
• Prague Airport will be serving Czech beer and other refreshments throughout the day with a party atmosphere each afternoon where delegates will find a magician, music and a Wii golf simulator.
Visit Me prize: a weekend stay for 2 in a 5* hotel in Prague.
• Copenhagen Airport will have a lounge bar at their stand and a flight simulator.
Visit Me prize: LEGO Assembly kit.
• Abu Dhabi airports Company are offering the opportunity for delegates to see the formula 1 car from Etihad and to have their photograph taken wearing traditional Emirati National dress.
Visit Me prizes: Apple iPad 2, Apple iPhone 4 or a Nikon D90 camera.
• Visit Hamburg Airport’s beach club stand for some Bionade; a unique organic, fruity refreshment drink. Hamburg will also be serving premium coffee from Hamburg and Astra; Hamburg’s cult beer brand.
Visit Me prizes: A Montblanc Starwalker A380 special edition fineliner and a city trip for 2 in a premium hotel in Hamburg.
• Narita International Airport Corp. will be offering the opportunity to dress as a Ninja, Samurai or Geisha and have a photograph taken and will also serve Sake and Sushi.
Visit Me prizes: Canon digital camera and a Casio G-shock watch.
• Visit the GMR Group at the India pavilion for a wine tasting session on Sunday.
Visit Me Prizes: An Apple iPad 2 and a Blackberry PlayBook.
• London Gatwick Airport are planning to serve British beer and snacks and a fantastic Wii platform game which will give people the opportunity to fly through Gatwick whilst completing a time challenge.
The above is just a snapshot of what’s going on at a few of the exhibition stands at this year’s event, there’s so much more going on than ever before at World Routes! All stand activities will be communicated at the event via the Visit Me Guide, large screens in the Networking Village and regular twitter updates so make sure you keep up to date with what’s happening in the World Routes Networking Village.
Click here to view the Visit Me promo film!
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