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American Airlines is adapting its distribution strategy in a bid to win back alienated customers after moving “faster than we should have,” with recent changes, its CEO said. The carrier in April 2023 removed 40% of its fares from channels that weren’t New Distribution Capability (NDC) ready, taking...
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American Airlines CEO: NDC Strategy Needs More Carrots, Less Sticks is published in Aviation Daily, an Aviation Week Intelligence Network (AWIN) Market Briefing and is included with your AWIN membership.
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