For the past two years, Airbus has been revamping its innovation strategy in an unprecedented way: investing early on in the OneWeb microsatellite constellation project; launching A3, a “disruptive innovation” outpost in the Silicon Valley; creating a corporate venture arm; and appointing a new group chief technology officer (CTO), all with a clear mission to shake things up.  All these initiatives have been driven personally by CEO Tom Enders, making them highly visible ...

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