Would passengers select one airline over another if they could dine inflight in a brand-name restaurant or meet with co-workers in a Starbucks? Would businesses partner with airlines to put their gym or spa on the aircraft? Would advertisers pay to brand a novel passenger experience? Airbus aims to find out. Through its Silicon Valley outpost A3, Airbus plans to develop and flight-test a cabin architecture that allows aircraft interiors to be rapidly and flexibly configured using modules ...

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