As aircraft and engine manufacturers increase their aftermarket footprints, it is tempting to conclude that top-line growth is their lone motivation. But while boosting revenues should be one result of a broad, useful suite of post-delivery offerings, the drivers underpinning each OEM’s strategy vary. Take Embraer and Boeing, which are each beginning dedicated, integrated service businesses this year. Embraer, which announced its plans in December—soon after the similar, ...

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