Boeing’s long-running Current Market Outlook (CMO) has an enviable track record. Its 20-year jetliner demand forecast has been a reliable predictor of total deliveries, thanks largely to the consistent long-term growth trends seen in the aviation industry. Yet the market’s composition is diverging from expectations and looks set to continue this pattern. That may offer important lessons for future product-launch decisions. Boeing’s 2007 CMO is now at its halfway mark. In ...

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