Two of Airbus’ most senior managers are leaving the company, raising big questions as to what direction the group—and possibly the industry as a whole—is taking. Like most industries these days, the aerospace community is obsessed with data, “big data” to be precise. What is it about? Simply that in an increasingly digital world, data is perceived as the new source of competitive advantage. By harnessing billions of data points, it is thought that one can not ...

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