A version of this article appears in the August 4 edition of Aviation Week & Space Technology. Contrary to what most public relations firms recommend, Airbus has chosen to downplay the debut of the A320neo (New Engine Option). No official ceremony was staged, unlike the presentation—with Hollywood-style hoopla—for the debut of the A320 in 1987. Of course the A320neo is not an all-new commercial transport, but it does mark the first time that the European manufacturer has ...

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