Allegiant Air’s Image Is Morphing

Credit: Allegiant Air
As it moves into larger markets, such as Baltimore, Cincinnati and Pittsburgh, Allegiant Air is increasing its marketing budget, investing in customer service, and seeking to improve operational reliability while also rethinking future fleet plans. Five years ago, Allegiant’s strategy was simple. It...

Subscription Required

 

This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login

 

Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.