With many in the civil aircraft industry expecting the launch of Boeing’s new midmarket airplane (NMA) at next year’s Paris Air Show, Airbus is preemptively implementing its competitive response—bringing the A330neo to market and defining the design specifics of what is tentatively called the A321XLR. The strategy is clear: Airbus is trying to make the potential NMA market as small as possible. First, it is selling the A330neo at very aggressive prices, say airlines that ...

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