AirAsia expects strategic gains from spreading its brand to other countries, but in the short-term the struggles of its overseas affiliates are causing major headaches for their suddenly vulnerable parent. The Malaysian low-cost carrier has been applauded by many industry observers for its efforts to establish offshore joint ventures. Not only is the airline advancing its goal of being a truly Pan-Asian enterprise, it is also promoting a kind of de facto cross-border liberalization that has ...


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