Virgin, BA Battle Over British Image
Virgin Atlantic has launched a 40-million pound ($64-million) makeover, including double beds for Upper Class passengers and new livery that prominently displays the British flag--just as rival British Airways is ditching its ``World Images'' tail fin designs for a stylized version of the Union Jack...
Subscription Required
This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.
Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.
Already an AWIN subscriber? Login
Did you know? Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.
Related Content
