It is hard to escape the conclusion that the fortunes of Australia’s two major airlines are moving in opposite directions at the moment. While Qantas can only hope it has bottomed out after a traumatic 12 months, Virgin Australia is on the rise as it capitalizes on a successful strategic realignment. Their contrasting trajectories are highlighted by recent annual earnings reports, which saw Qantas record its first net loss in 17 years and Virgin Australia rebound into the black. While ...

THIS CONTENT REQUIRES SUBSCRIPTION ACCESS

You must be a paid subscriber to access "Virgin Australia Starting To Reap Benefits From New Strategy".

 

Current Aviation Week Intelligence Network (AWIN) enterprise and individual members: please go to http://awin.aviationweek.com for access.

 

Not currently a subscriber? Click on the "Learn More" button below to view subscription offers.

Already registered? here.