The fact that large-scale aerospace and defense manufacturing is no longer as prominent in Southern California as it was in the Cold War-era is not news. But the region still leads the nation in the number of small suppliers and many are trying to come up with new ways of doing business, especially as they see ominous headlines about defense cuts from Washington. At this stage, their exploration of social media is much like how prime contractors use it—to build brand identity. For most, ...


You must have an Aviation Week Intelligence Network (AWIN) account or subscribe to this Market Briefing to access "Small Suppliers Experiment With Social Media".


Current Aviation Week Intelligence Network (AWIN) enterprise and individual members: please go to for access.


Not currently a subscriber? Click on the "Learn More" button below to view subscription offers.

Already registered? here.