The fact that large-scale aerospace and defense manufacturing is no longer as prominent in Southern California as it was in the Cold War-era is not news. But the region still leads the nation in the number of small suppliers and many are trying to come up with new ways of doing business, especially as they see ominous headlines about defense cuts from Washington. At this stage, their exploration of social media is much like how prime contractors use it—to build brand identity. For most, ...

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