The use of celebrity endorsements is an old, familiar convention in advertising, going back way before a B-film actor named Ronald Reagan hawked Chesterfields in postwar magazine ads or a post-Beatles Ringo Starr promoted Oldsmobiles on TV. From time to time such celeb-centered ads even show up in aviation publications, but in 1958 Business & Commercial Aviation published a series of them that were unique in style, length and authorship. Sponsored by Champion Spark Plug Co., the ...


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