Jet Airways has found an innovative way to boost its ancillary revenues by wrapping an aircraft with advertisements for Nokia Lumia 800 smart phones. “This virtual flying billboard, a Jet Airways Boeing 737–800 aircraft, will sport the tile interface of the new Nokia smartphone on its windows, as well as inside the aircraft,” says Manish Dureja, VP-marketing at Jet Airways. The aircraft’s branding will also feature the names of Nokia employees responsible for the marketing ...
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