The China market has become so important to Gulfstream that the U.S. aircraft-maker has decided to change the name of the Gulfstream G250, in an effort to do away with the negative connotations associated with that sequence of numbers. Instead the aircraft will be called the G280. In Mandarin Chinese, the numbers ‘two-five’ (er-wu) sound a lot like the term ‘easy not to have anything’ or ‘easy to go bankrupt’. In the Cantonese language, a dialect popular in southern China, the numbers ...
THIS CONTENT REQUIRES SUBSCRIPTION ACCESS
You must be a paid subscriber to access "Gulfstream Changes Name Of G250 To Boost Sales In China market".
Current Aviation Week Intelligence Network (AWIN) enterprise and individual members: please go to http://awin.aviationweek.com for access.
Not currently a subscriber? Click on the "Learn More" button below to view subscription offers.