The China market has become so important to Gulfstream that the U.S. aircraft-maker has decided to change the name of the Gulfstream G250, in an effort to do away with the negative connotations associated with that sequence of numbers. Instead the aircraft will be called the G280. In Mandarin Chinese, the numbers ‘two-five’ (er-wu) sound a lot like the term ‘easy not to have anything’ or ‘easy to go bankrupt’. In the Cantonese language, a dialect popular in southern China, the numbers ...

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