Firefly Floats Like A Butterfly, Stings Like A Bee
Credit: ATR
When Malaysia Airlines (MAS) started Firefly in 2007, AirAsia Group CEO Tony Fernandes predicted the new venture would fail. He also mocked the name, saying a firefly is the insect with the shortest lifespan. Six years on, Firefly is alive and prospering, having found a niche and refrained from...
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