Clever strategies and geography support the success of Emirates
A fine-tuned business model, improved processes, more mature internal structures and more efficient hub operations in Dubai could make Emirates an even greater threat to European and Asian legacy airlines. Since it was set up by the government of Dubai in 1985, Emirates has grown into the world’s largest carrier on international routes in terms of revenue passenger miles. Its track record and its 2010 multibillion-dollar orders for another 32 Airbus A380s and 30 Boeing 777-300ERs ...
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