To lure Asia's new middle class from rail and bus, startups use tactics such as 'convenience store' booking and women-only flights
The Southwest effect is spreading across Europe to Asia--until recently, a location less than hospitable to discount airlines, such as Europe's Ryanair and the U.S.' JetBlue. Obstacles included onerous regulations, relatively few secondary airports and restrictions pegged to bilateral agreements. The business climate has improved dramatically in the last year, however, and now Asian discount airlines are on a roll. Major carriers in Australia, India, Indonesia, Malaysia, Thailand and ...
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