Continental Airlines passengers traveling on U.S. and Canada flights now have the option of paying cash. After booking flights on the airline's web site, customers may send cash payment from about 45,000 Western Union sites in the U.S., according to Continental. Tickets must be paid in full within 24 hr. to guarantee the reservation. Continental says there is a cash-based market waiting to be tapped: Airline research shows 32% of Americans would prefer to pay for purchases with cash, and 23 ...

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