Continental last week became the latest carrier to hire a social media manager, joining a conga line of airlines already exploiting non-traditional ways of reaching the customer. The airline actually posted the job via its Twitter account @continental, said spokeswoman Kelly Cripe. “We had been spending time learning about the demographics of Twitter users,” she said. “We decided to create the position since it’s a new role for which we were not previously staffed.” The airline has ...


You must have an Aviation Week Intelligence Network (AWIN) account or subscribe to this Market Briefing to access "Continental Air Becomes Latest To Hire Social Media Manager".


Current Aviation Week Intelligence Network (AWIN) enterprise and individual members: please go to for access.


Not currently a subscriber? Click on the "Learn More" button below to view subscription offers.

Already registered? here.