Continental last week became the latest carrier to hire a social media manager, joining a conga line of airlines already exploiting non-traditional ways of reaching the customer. The airline actually posted the job via its Twitter account @continental, said spokeswoman Kelly Cripe. “We had been spending time learning about the demographics of Twitter users,” she said. “We decided to create the position since it’s a new role for which we were not previously staffed.” The airline has ...

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