Cessna’s unveiling of the Longitude last week brings the Wichita airframer back to the super mid-size market that it walked away from just a few years ago. In 2008, at the height of the business aircraft boom, the Textron division launched the ambitious Columbus with great fanfare. A year later, with business aviation sales tanking, the company aborted the $750 million development plan. Now, with hints of recovery, Cessna is returning. However, the Citation Longitude represents a far more ...
THIS CONTENT REQUIRES SUBSCRIPTION ACCESS
You must have an Aviation Week Intelligence Network (AWIN) account or subscribe to this Market Briefing to access "Cessna Reenters Super Mid-Size Segment".
Current Aviation Week Intelligence Network (AWIN) enterprise and individual members: please go to http://awin.aviationweek.com for access.
Not currently a subscriber? Click on the "Learn More" button below to view subscription offers.