Virgin Group Chairman Richard Branson has shocked the Australian airline establishment by announcing plans to start a discount domestic carrier by next June--in time for the Sydney Olympic Games--with one-way fares between most cities of just A$100 ($65). Branson's announcement commanded front page headlines across the nation as he projected transcontinental fares of A$169 one way compared to the best current fare of A$250, with restrictions. He guaranteed that for the first five ...

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