Virgin Group Chairman Richard Branson has shocked the Australian airline establishment by announcing plans to start a discount domestic carrier by next June--in time for the Sydney Olympic Games--with one-way fares between most cities of just A$100 ($65). Branson's announcement commanded front page headlines across the nation as he projected transcontinental fares of A$169 one way compared to the best current fare of A$250, with restrictions. He guaranteed that for the first five ...
THIS CONTENT REQUIRES SUBSCRIPTION ACCESS
You must have an Aviation Week Intelligence Network (AWIN) account or subscribe to this Market Briefing to access "Branson Shocker: Virgin Australia?".
Current Aviation Week Intelligence Network (AWIN) enterprise and individual members: please go to http://awin.aviationweek.com for access.
Not currently a subscriber? Click on the "Learn More" button below to view subscription offers.