American Airlines yesterday unveiled a new livery and logo, updating the carrier’s brand for the first time since 1968. The new livery features a stylized U.S. flag on the aircraft’s tail, along with the word “American” in a custom sans-serif font along the front quarter of the fuselage. Most significantly, the fuselage of the aircraft is painted silver, a departure from the decades-long tradition of unpainted, polished-aluminum fuselages (Airbus A300-600s aside.) The new livery ...


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