Air Berlin is trying to be everything to everybody â€”and may fail
Air Berlin is facing what is perhaps the most difficult phase in its corporate historyâ€”preparing to join the Oneworld alliance and aiming for a financial turnaround as CEO Joachim Hunold's more than 20 years at the helm draw to a close. Europe's sixth-largest airline is exemplary of a new breed of hybrids that combine legacy airline and low-cost carrier features, a strategy that has become popular for many that originally followed a pure LCC model. Unfortunately for Air Berlin, its ...
ACCESS THIS PREMIUM CONTENT
"Air Berlinâ€™s Hybrid Model Could Be An Object Lesson" is Premium Content. Subscribing will provide full access to this article as well as the opportunity to access:
-- Critical intelligence on the global aviation, aerospace & defense industries
-- Consolidated, comprehensive coverage of the programs and technologies shaping the industry
-- And much more…