Bringing back the ‘magic of flight’ is a tall order, but Boeing says it’s trying on the 787
Realists among the travel-weary sect known as road warriors may say their “uncovered, unarticulated, emotional needs” for an airplane trip are to pass through noisy airports with their hearing intact and security lines with their clothes on. But Klaus Brauer and Blake Emery are paid by Boeing to talk to people about “the magic of flight.” Sometimes, this comes out best when passengers think back to the first time they flew. “People keep souvenirs of their first flight”—some of them ...
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