American Airlines has decided against installing seatback video screens on its incoming fleet of Boeing 737 MAXs. American’s first 737 MAX models, the initial deliveries of a February 2013 order for 100 of the type, are scheduled to arrive later this year.

American announced the development in a Jan. 24 post on the company’s employee website.

“More than 90% of our passengers already bring a device or screen with them when they fly. Those phones and tablets are continually upgraded, they’re easy to use, and most importantly they are the technology that our customers have chosen,” American said. “It makes sense for American to focus on giving customers the best entertainment and fast connection options rather than installing seatback monitors that will be obsolete within a few years.”

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