The defense industry loves acronyms, but it's rare that one given to a trade space is trademarked. Yet by adding "cyber" to the widely used C4I (command, control, communications, computers and intelligence), Raytheon has taken that step with C5I.

"Raytheon has been providing command and control technology for decades," says Bob Delorge, vice president of C4I systems." This is an area that has been continuously evolving on all fronts – most notably the technology. How we discuss these solutions has evolved as well."

Delorge takes pains to point out that the company doesn't think it can gain market advantage merely by rebranding extisting offerings.

"Our customers are well-versed in the technologies available, know their requirements and certainly understand their threats," he says. "They're not looking for slick marketing campaigns or catchy names – they require systems that are fully developed, tested and can meet their needs now."

Into this crowded space, Raytheon is pitching its Command View suite of command-and-control products. Command View offers decision makers a secure environment in which to collect, analyze and interrogate time-critical information, to better facilitate effective responses to evolving events. Elements of the Command View concept are deployed with clients including NORAD and the US Defense Department.

The integration of cyber into the C4I trade space will help assure customers that security is a vital and embedded component of Raytheon's C2 products, Delorge argues. But this does not mean that Raytheon now views cyber as an enabling function rather than a domain in its own right, comparable to air, sea, land and space.

"[Cyber] is a core competency for us across the board and we want to reflect that to our customers in a direct manner," he says. "But cyber as a domain is still relevant as well. In my opinion, cyber is both an enabler and a domain."