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Photo: Water Cannon Salute For Inaugural Memphis-Dallas Love Field Service

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Southwest Airlines inaugurated its Memphis-Dallas Love Field service on Wednesday morning, opening up direct commercial service between the two airports for the first time since 1974. A previous lack of direct service can partly be blamed on the now-repealed Wright Amendment.

Inaugurated by 737-700 N960WN, the aircraft received a water cannon salute in Memphis before taking off at 7:15am.

Southwest will operate the Memphis-Dallas Love Field route twice daily.

Photo credits: Brian Bostick

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