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MD-80: You'll Love What It Does For Your Figures

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No, it's not a page out of a fashion magazine. This 1984 advertisement placed in Aviation Week & Space Technology boasted the fuel economics of the McDonnell Douglas MD-80. "You'll love what it does for your figures."

Derived from the successful DC-9, the MD-80 was by far the best selling McDonnell Douglas-designed jet airliner, notching up 1,160 deliveries before the program ended in 2000. However although the aircraft was only the fourth commercial jet of all time (after the Boeing 707, 727 and 737), to break the 1,000 sales barrier, it was never an easy sales job for Douglas. Although constantly stressing the relative fuel burn efficiency of the MD-80’s higher bypass ratio Pratt & Whitney JT8D engine and its new six-stage ‘core booster’, the marketing and design teams were forced to develop multiple versions to fill the order book.

Not counting the later MD-90 and MD-95/Boeing 717 derivatives, both of which were powered by newer generation engines, a total of five major sub-variants of the MD-80 were eventually developed. The best-selling of these was the MD-82 which accounted for more than half the order book.

► In celebration of Aviation Week 100th anniversary in 2016, the magazine's entire archive dating back to 1916 was digitized and uploaded to archive.aviationweek.com. Delve into the aerospace and defense industry's rich history, with over a century of articles, images advertisements and commentary.

 

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What's From The Archives?

Aviation Week & Space Technology marked its centennial in 2016. Here, we highlight editorial content from the magazine's long and rich history.

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