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Bonanza Travel Pays


Cattle-class travel is the norm in this frugal age of publishing. But in 1949, newspapermen found general aviation ideal for spot news coverage. "Amazing economy. Pennies-per-mile operating cost."

The Bonanza A35, launched in 1949, was marketed as a time and cost-saving benefit to American business.

The legendary Beechcraft Bonanza has an impressive production record, so perhaps the marketers back in 1949 were onto something when they coined the phrase "Bonanza travel pays."

This advertisement appeared in a July 1949 issue of Aviation Week

► Aviation Week is approaching its 100th anniversary in 2016. In a series of blogs, our editors highlight content from the magazine's long and rich history, including viewpoints from the industry's most iconic names and stories that have helped change the shape of the industry.

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Aviation Week & Space Technology marked its centennial in 2016. Here, we highlight editorial content from the magazine's long and rich history.

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