JS blocked

Airbus A-300: This Is The Start Of Something Big (1968)

In 1968, a two-page advertisement in Aviation Week & Space Technology touted development of the world’s first twin-engined widebody airliner, the "A-300 European Airbus.”

Marketed by a partnership of France’s Sud Aviation, the U.K.’s Hawker Siddeley Aviation and Germany’s Deutsche Airbus, the ad pre-dated the creation of Airbus as a company in 1970.

The A-300 was touted as quiet, spacious, more efficient and twice as reliable as other airliners of the day. It first flew on Oct. 28, 1972 and entered service in 1974, a year later than originally envisioned.

“This is the start of something big,” the ad proclaimed. Indeed it was. 

1968 Airbus A-300 advertisement

This blog was first published on August 5, 2015

Please or Register to post comments.

What's From The Archives?

Aviation Week & Space Technology marked its centennial in 2016. Here, we highlight editorial content from the magazine's long and rich history.

Blog Archive
We use cookies to improve your website experience. To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy. By continuing to use the website, you consent to our use of cookies.