Two of Airbus’ most senior managers are leaving the company, raising big questions as to where the group—and possibly the aerospace industry as a whole—is heading. Like most industries these days, the aerospace community is obsessed with data, “big data” to be precise. What is it about? Simply the fact that in an increasingly digital world, data is perceived as the new source of competitive advantage. By harnessing data, it is thought that one can not only ...

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