Neeleman Will Stay ‘Blue With New Brazilian Airline

JetBlue founder David Neeleman unveiled the name for his new Brazilian low-cost airline yesterday, and it’s a familiar one: Azul, which means “blue” in Portuguese. The selection came out of a naming contest that led to more than 157,000 entries from about 108,000 people, but it wasn’t completely...

Subscription Required

 

This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login

 

Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.