Now that last week's Airbus deal with the GE/P&W Engine Alliance has set the stage for competition to power the proposed new A3XX widebody, enginemakers are once again hoping to shift airline thinking away from simple purchase cost toward total life-cycle cost as the basis for the rival engines' head-to-head battle. Engine Alliance executives agreed to a package of business arrangements and proprietary data controls with Airbus covering the Alliance's GP7200 turbofan, which ...

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